At the risk of going heavy handed on analogies, it feels natural to compare the lead generation process to fishing. As a business owner or marketer, you develop your game plan, then cast your line into the digital ocean hoping for a bite. Too often it can feel like a...
How to Create a Marketing Plan: Marketing Plans, Defined Learning how to create a marketing plan is ultimately about enabling your business to thrive within a complicated and evolving business landscape. A marketing plan is a dynamic and strategic document that should...
The Definitive Guide To Call To Actions (CTAs) Definition and Purpose CTAs Call To Actions (CTAs) are pivotal elements in digital marketing campaigns, strategically placed to prompt immediate responses from the audience. Their purpose is to guide users through...
A Better Understanding of Key Performance Indicators (KPIs) in Digital Marketing What are KPIs? Key Performance Indicators (KPIs) are quantifiable metrics that help businesses evaluate their success in reaching specific objectives. In digital marketing, KPIs...
What is Google Ad Words? Google Ad Words, now known as Google Ads, is an online advertising platform developed by Google. It allows businesses to display their ads on Google’s search engine results page (SERP) and the Google Display Network. Advertisers bid on...
Understanding Account Based Marketing (ABM): Account based Marketing (ABM) is not just a marketing strategy; it’s a targeted, precision-focused approach that reshapes how businesses interact with their most coveted clients. In essence, ABM is about treating...
A Comprehensive Overview of What it Means to Start a Digital Marketing Agency in 2023 Imagine stepping into a world where creativity meets strategy, and the impact you make directly influences the success of businesses within your community. This is an essential...
Master OTT Advertising to Build Brands & Drive Leads OTT (Over-The-Top) advertising refers to the delivery of video content via the internet, directly to users, without the need for traditional cable or satellite TV services. This method leverages high-speed...
Mastering Social Media Algorithms: Everything You Need To Know Understanding How social media algorithms work begins by understanding what they’re attempting to achieve. At their core, they are complex systems designed to determine the content users see on their...
Mastering Title Tags: Where SEO Improvement Begins Title tags are an essential element of on-page SEO (Search Engine Optimization) and play a significant role in determining a website’s search engine rankings. A title tag is an HTML element that specifies the...
