DYNAMIC CROSS CHANNEL MARKETING

An End To Wasted MARKETING BUDGETS

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SAASQL SIGNATURE SOLUTION

What is Cross Channel marketing?

Dynamic Cross Channel Marketing campaigns at SaaSQL align demand-generation and sales. Our A.I. Platform optimizes campaigns across multiple channels, delivering high quality, low cost leads. Scale across various channels with a single budget, optimizing budget spend based on your ideal outcomes. From phone calls to foot-traffic or e-commerce transactions, our campaigns hit the targets others miss.

Cross-Channel Marketing Tools

SEARCH ENGINE MARKETING

Leveraging data from thousands of PPC campaigns, comprehensive keyword research, bid strategies and quality score tactics are compounded by SQL-level optimization

SOCIAL MEDIA MARKETING

Each social channel represents an opportunity to influence audiences in different ways. Social Media Marketing becomes an effective way to drive leads through deep audience data and A.I. Optimization.

SEO & LOCAL SEARCH

We use a customized approach using technical SEO and content marketing techniques proven to outrank local competitors and drive high-converting organic traffic volumes.

DIGITAL DISPLAY

Taking programmatic and publisher-specific campaigns to new heights through data clean rooms and Deep A.I. algorithms that allow for precise audience segmentation and unmatched measurability.

STREAMING AUDIO / VIDEO

Connecting OTT / CTV and streaming Audio like Spotify to the rest of your campaign through one-to-one targeting of your Total Addressable Market creates one of the most impactful ways to drive brand and influence assisted conversions across other channels.

AFFILIATE MARKETING

A true performance marketing channel, we work with you to develop strategies to maximize exposure and revenue generating partnerships across retail media, podcasts, influencers, brands more.

WORLD CLASS FULFILLMENT

Data Influenced Marketing

Powered by the Alteryx Platform, we conduct a comprehensive analysis of your proprietary zero party and first party data, augmented by 3rd party sources to articulate the exact attributes of your most high value customers. When modeled against more than 50 data sources, we create a predictive analysis of your most likely buyers, effectively pinpointing your Ideal Customer Profile. Once your target list is assembled and manually verified, we use our Deep A.I. platform to locate your ICP online, identifying the most cost effective way to drive influence and convert.

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Capable of processing and analyzing billions of records

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Augmented by thousands of data points.

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Normalized data is mapped and indexed across the TAM, creating a prioritized action plan

IDEAL CUSTOMER PROFILE

Innovative Marketing Strategy

At SaaSQL, we go beyond the traditional approach of minimizing impression or click costs. Our Deep AI platform optimizes budget spend by targeting audiences that truly become Sales Qualified Leads. This means we stop wasting budget on consumers who are unlikely to convert. With Machine Learning, we effectively lower costs while increasing engagement with marketing content. It’s time to take your demand-generation campaigns to the next level.

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Conversion rates increase, meaning less work for your team to field unqualified leads

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Optimizing for a deeper level of intent accelerates sale cycles

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Ultimately, this results in lower Customer Acquisition Costs

SALES ACTIVATION

SALES ENABLED MARKETING

As ideal customers convert, we gather more information about them such as demographics, business connections, technographics, and social data. This helps us personalize their experience and provide valuable insights to your sales team, with seamless integration into your CRM.

For businesses seeking a comprehensive sales solution, our inbound appointment setters can manage and qualify leads, ensuring a smooth transition into the sales pipeline and scheduling next steps. We expertly guide buyers through the initial sales phase, highlighting your unique value and accelerating the sales process.

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Inbound team trained to represent your product and sales motion

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Plans available for all industries and organizational sizes

APPOINTMENT SETTERS

CONVERSION CORNER

Leveraging AI for Improved Customer Segmentation

 1/12/2024

Leveraging AI for customer segmentation is transforming how businesses approach their marketing strategies. AI enables the analysis of vast amounts of customer data to identify patterns and behaviors that traditional methods might overlook. This advanced segmentation goes beyond basic demographic information, delving into psychographic and behavioral data. As a result, businesses can create highly personalized marketing campaigns that resonate with each segment. AI’s predictive capabilities are particularly beneficial for anticipating future customer needs and preferences, allowing companies to stay ahead of the curve.

What’s more, AI-driven segmentation helps in identifying niche markets and emerging customer needs, opening new avenues for growth. This approach not only enhances customer engagement and loyalty but also increases the efficiency of marketing spend by targeting the right audience with the right message at the right time. Click the link to read more about ways to engage customers through A.I.

How Cross Channel Marketing Solutions Bring Amazon's Strategy to Local Businesses

11/5/2023

Follow the link below to learn more about how Amazon uses A.I. to navigate a complex multi-touch marketing landscape, and how Cross Channel Marketing solutions help local businesses replicate their strategies to lower marketing costs.

Accessible A.I. solutions, like Dynamic Cross Channel Marketing, have leveled the playing field for local businesses, allowing for efficient budget allocation and personalized marketing.

Personalized Marketing: A Critical Element of Cross Channel Marketing

11/1/2023

Personalized marketing is more important than ever before. Customers expect businesses to understand their needs and preferences, and they are more likely to do business with companies that can provide them with a personalized experience. According to a recent study by Mckinsey, 70% of consumers say that they are more likely to do business with companies that offer a personalized experience. Dynamic Cross Channel Marketing helps businesses to deliver personalized experiences that scale across various digital marketing channels, increasing increase customer engagement and streamlining costs.

OTHER SOLUTIONS

InterEsted in a Consultation?

Fill out the form below and we’ll contact you shortly.

The First Step

Submit your contact information and we’ll reach out to you shortly to schedule a call. During our discussion, we’ll review:

•Your current strategy, what’s been working and what could use improvement.

•Your revenue targets and business goals. The audience and markets in which you’d like to expand.

•A deep dive into capabilities, expectations & pricing, and outline a scope of work.