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The Future of Performance Marketing

AI-Powered Growth for Local Businesses

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Performance Marketing Built for Revenue Growth

Since 2016, SaaSQL has helped local businesses turn marketing into a revenue engine. By focusing on strategies that move audiences from interest to action, we maximize impact while minimizing costs.

Sales Enabled Performance Marketing goes beyond lead generation—it’s a complete system that attracts, engages, and converts. Powered by AI, data, and strategy, we create marketing that doesn’t just generate leads—it drives real revenue growth.

A Revenue-Generating Performance System

Lead generation alone limits revenue potential. Sales Enabled Performance Marketing combines data, technology, and strategy to drive revenue across the entire customer lifecycle—delivering fast sales results and long-term growth. Here’s how it works:

Beyond Leads – Performance Marketing That Sells

The Sales Enabled Performance Marketing Blueprint

Data Analysis

Everything begins with strategy. We start by identifying the ideal customer personas for targeted marketing.

Performance Campaigns

Next, we execute the marketing strategy, optimized for lead volume and quality.

Increase Customer Value

Finally, as leads are generated we nurture each new relationship, creating repeat buyers, online reviews and a pipeline of referrals – ultimately, boosting the lifetime value of every new customer.

SaaSQL Process

A.I.-Powered Performance Marketing Solutions

The tools we use to drive revenue generation across the entire customer lifecycle. From audience segmentation, to powerful lead generation & conversion campaigns, to lead nurturing and live transfers.

SEARCH & SOCIAL MARKETING

Fueled by our A.I. platform, each campaign is optimized in real time based on lead cost and quality, driving down customer acquisition costs. 

SEO & LOCAL SEARCH

Technical SEO, content marketing and hyperlocal techniques proven to increase website traffic and inbound lead volume 2x – 4x within 90 days.

DISPLAY, VIDEO & AUDIO

Taking programmatic and publisher-specific campaigns to new heights through audience segmentation across Display Networks, OTT / CTV, Streaming Audio and other platforms, designed to convert interested consumers into active buyers.

LEAD NURTURING & LIVE TRANSFERS

An optional element that improves results by up to 40% – a combination of A.I. engagement and human interaction qualifies inbound leads, live-transfers to your team when ready to buy, generates online reviews and builds a referral pipeline.

Other Marketing Solutions

Affiliate Marketing | Email Marketing | Website Chat

Traditional Media | Direct Mail| Marketing Automation | SMS / Text | Review Generation

Performance Marketing Metrics

Accountability & Visibility

Scaling budgets dynamically across marketing channels is made possible by a through a machine learning platform that tracks every inbound lead and transaction back to its sources. This level of detailed tracking also enables transparent real-time access to performance marketing metrics. 

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Automation Tools & Opportunity Management

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API integration with most CRMs

SaaSQL Campaign Reporting

Marketing That Works as Hard as You Do—Smarter Performance, Bigger Results

Whether you’re launching a brand, expanding into new markets, or focused on driving revenue growth, Sales Enabled Performance Marketing connects Sales, Marketing, and Strategy to maximize results. While others focus on clicks, we focus on conversions across the entire customer lifecycle—turning marketing into a true growth engine.

Join the businesses already leveraging AI-driven technology and proven methodology to scale smarter, sell faster, and grow profitably.

What our customers are saying

“It’s more than execution. It starts with understanding the mission. SaaSQL took great care to understand every aspect of our growth goals and tailored a plan to get us there. The way you bring together data and fulfillment…it’s a unique experience.”

 

Ready to shake things up with

Performance Marketing?

AI is changing the game for marketers, companies & organizations focused on growth. The Sales Enabled Marketing technology platform & method can help move your organization in new and exciting ways. Contact us today for a consultation, or see our solutions page for more information.

 

Learn More About Performance Marketing

Is Performance Marketing a Form of SEO?

While performance marketing and SEO are distinct strategies, they can work together in powerful ways.

  • Performance marketing is an umbrella term that covers any marketing tactic where you pay when specific results are achieved. This could be a click on an ad, or a website visit, a lead generated, or even when a sale is completed. Ultimately it focuses on maximizing ROI.

  • With SEO the focus is on optimizing your website and content to rank higher in search engines. The goal is to get organic traffic, meaning that people find your site through searches without actually having to directly pay for it.

Here’s the key difference:

  • Payment: With performance marketing you pay for specific and measurable results, while SEO is an organic effort that is free but will require time, expertise and effort.
  • Focus: Performance marketing focuses on specific actions (clicks, leads, sales), while SEO focuses on website ranking and organic traffic.

An Example of how they can complement each other:

Performance marketing tactics like PPC ads are powerful because they direct actionable consumer intent to your website. Meanwhile SEO helps you rank higher in organic search results so that you can increase your website traffic steadily over time. In other words, both tactics focus on increasing website traffic as a conduit to driving leads and sales. As a result, data from either tactic can be used to improve the performance of the other strategy. For example, helping to define audience segments, keywords and geographic areas of opportunity.

So, while performance marketing isn’t SEO itself, but they can be powerful tools used in tandem for a successful digital marketing strategy.

Why is Performance Marketing Important For Local Businesses?

Performance marketing thrives because it’s all about achieving demonstrable results. With performance marketing, you, as the marketer, get to define the campaign’s specific goal – a sale, a lead capture, even foot traffic– and those metrics become the primary way of measuring success. In some cases, you may only pay when your ideal goal is achieved. Think about traditional advertising: you pay upfront for a billboard, hoping it drives sales. With performance marketing, you for actual results.

This results-oriented approach offers a number of different benefits. First, it’s incredibly trackable. You can see with real precision how each element of your campaign contributes to revenue. Did those social media influencer partnerships outperform the search engine ads? The data tells all. Second, it’s highly efficient. By constantly analyzing results, you can optimize campaigns in real-time, eliminating wasted spend on ineffective tactics. And, with the use of A.I. technology, this optimization process can be automated, performed in real time.

Think of it as a laser-focused approach to marketing, maximizing ROI in a way that traditional marketing methods often struggle to achieve. In fact, studies show that performance marketing campaigns deliver an average ROI of 1:15, compared to just 1:2 for traditional marketing efforts.

What is an Example of Performance Marketing?

Performance marketing is a broad category, encompassing any marketing strategy where you only pay for specific actions, rather than traditional impressions or ad placements. Here are some common examples you might encounter:

    • Pay-Per-Click (PPC): This is a classic example, where you pay for each click that directs users to your website or landing page. Platforms like Google Ads and social media advertising offer various targeting options to reach your desired audience.
    • Cost-Per-Acquisition (CPA): Here, you pay only when a specific action occurs, like a purchase, lead generation, or app download. Often, this requires CRM integration for tracking, with cost related to a % of the actual sale amount, profit, or a specific cost-per-lead. This option aligns your interests with the agency, who promotes your solutions and gets paid based on conversions.
    • Affiliate Marketing: You partner with other websites, bloggers, or influencers who promote your product or service to their audience. They earn a commission for each sale or lead generated through their unique affiliate link.

The best performance marketing perfectly aligns with your overall marketing strategy, utilizing the data and tools that will ensure short-term sales oppurtunities and long-term revenue growth.

Optimize Performance Marketing Strategies For Local

Building your growth strategy around local search has been essential for many years. And yet, even as a 2023 Moz study reports that 97% of consumers rely on their mobile devices to discover local services, local businesses continue to lag. More than 40% of websites are still not responsive to mobile devices, page speed scores are way too long, and landing page content fails to focus on the consumer preference to find local solutions.

For any performance marketing strategy to be truly effective, it’s critical to enhance the campaign around mobile technology and local search. Build your messaging around the questions local consumers ask, and integrate relevant keywords and precise location details into website landing pages and other online profiles. Effective local search optimization is not only about increasing organic website traffic, it’s foundational to turning standard performance marketing campaigns into true revenue generating growth engines.

Embracing Performance Marketing for Local Businesses

In today’s SaaSQL Article we go deep into Performance Marketing tactics for local businesses. We provide a comprehensive overview into the strategies that comprise a strong performance marketing plan, from channels to platforms, and technologies that are providing local businesses with a competitive advantage. You’ll learn about the ways in which A.I. is redefining performance marketing in a way that enables companies with small budgets to control their cost of marketing. Finally, we touch on Cross Channel solutions as a key component of the sales enabled marketing programs that SaaSQL brings to market on a performance basis.

The Role of Big Data in Performance Marketing

Big Data has become an essential tool for refining sales strategies. As an A.I. marketing agency, we’ve seen how the ability to systematically analyze huge amounts of data can deliver real-time insights into consumer behavior. From a sales perspective, Big Data enables businesses to uncover the most optimal sales channels or tailor product offerings to the right consumers. In the best cases, it can even help predict future market developments.

From a marketing point of view, this analytics-driven approach helps to understand customer preferences at an incredibly granular level. This paves the way for more effective targeting, segmentation, and personalization in the messaging. It provides us with the ability to optimize new promotions and pricing strategies by allowing us to measure what works through small sample groups. Ultimately, reducing waste and driving a positive ROI. Big Data & A.I. powerfully links sales & marketing.

Integrating CRM Data into Performance Marketing Platforms

Integrating CRM data into sales and performance marketing strategies is a critical element of alignment between two business functions that are often at odds.  Effective CRM integration helps businesses recognize and anticipate customer needs in real time, which leads to more targeted marketing campaigns and next-level sales processes.

CRM marketing integration offers a comprehensive view of customer interactions. It enhances the ability to personalize communications and provide unique offers. But most importantly, it streamlines the way inbound leads are managed, ensuring a smooth transition from marketing-qualified leads to sales-qualified leads.

Ultimately, integrating CRM data not only improves collaboration between sales and marketing teams, it also boosts overall business performance. When combined with powerful A.I. marketing technology, it is foundational to the Sales Enabled Marketing method.

The Evolution of Predictive Analytics in Performance Marketing

In the constantly evolving performance marketing landscape, AI’s role within predictive sales analytics has the potential to be a cornerstone for local businesses. As a foundational element of the Sales Enabled Performance Marketing method, SaaSQL technology sifts through extensive datasets, uncovering customer behavior patterns in a way that enables us to forecast sales with precision. Machine learning (commonly referred to as AI) algorithms, are distinct in their ability to learn and adapt, in that they continuously refine their predictive accuracy. This benefits businesses in fast-changing markets.

But most importantly, AI enables personalized marketing strategies that align closely with individual customer preferences in a way that enhances engagement and conversion. As predictive analytics technology has advanced, it has become promises to equip even small businesses with big data insights that provide an edge. It’s really a pivotal shift in how local businesses approach local & hyperlocal marketing to drive local business leads.

The Rise of AI-Powered Performance Marketing Software

Artificial intelligence (AI) is rapidly transforming the performance marketing landscape, empowering businesses to automate repetitive tasks, gain deeper customer insights, and deliver personalized experiences with unprecedented efficiency and accuracy. According to a recent study by Gartner, 87% of marketing leaders believe that AI will have a significant impact on their marketing strategies in the next two years.

Actionable Insights:

  • Embrace AI-driven marketing automation platforms to streamline email marketing, social media management, and lead nurturing campaigns, freeing up valuable time for more strategic marketing initiatives.
  • Implement AI-powered customer segmentation tools to identify and target ideal customer profiles and audience segments with personalized messaging and offers, ensuring that your marketing efforts resonate with the right audience.
  • Employ AI-based analytics solutions, like the Sales Enabled Marketing method from SaaSQL to gain insights into customer behavior, preferences, and purchase patterns, allowing you to make data-driven decisions that optimize your marketing strategies.
How AI Chatbots Are Improving Performance Marketing

When it comes to online interactions, customer expectations are higher than ever. One way businesses are meeting these expectations is through the implementation of AI chatbots. These intelligent virtual assistants offer instant responses to customer questions, providing a seamless and efficient user experience.

Research has shown that businesses utilizing chatbots have seen an average increase of 20% to 40% in website leads. By integrating chatbots into your website and social media platforms, you can engage potential customers 24/7, capture leads effectively, and nurture them through the sales funnel. As one of the cornerstone elements of a modern performance marketing strategy, chatbots are capable of gathering essential customer data, enabling businesses to personalize their marketing strategies and cater to the unique needs of their audience.