If I could go back to the beginning, to the moment I first contemplated how to grow a marketing business, I wouldn’t read more books or watch more webinars. I would spend less time studying the competition. I wouldn’t even really worry about what services to offer. If...
Conversion Optimization Strategies for Local Service Websites The thing most local businesses forget is that traffic doesn’t mean anything. Not really. What matters is what the visitor *does* when they arrive. I’ve seen this happen a dozen different ways. You run a...
What Is Direct Marketing and Why Does It Matter Today? What is direct marketing? At its core, direct marketing is pretty simple concept. It consists of any campaign that goes straight to the consumer without relying on third-party media or some other form of...
What Are Backlinks, Really? What are backlinks? It’s a question nearly everyone asks when first diving into SEO. Think of them as digital votes of confidence. When one website links to another, it’s essentially saying, “Hey, this content is worth checking out.” Those...
Why do so many freelancers feel stuck—no matter how talented they are? From freelancer to founder—for many people who’ve deployed their individual expertise into a lucrative side-hustle, there remains one persistent question: what has to change in order to stop...
