Consumer Research Techniques- The Foundation of Local Business Marketing 1. What Questions Are Your Customers Really Asking? Tools like AnswerThePublic help uncover the exact language customers use when researching products or services. Enter any topic, and...
How Small Businesses Can Use AI to Personalize Email Campaigns and Drive More Leads There’s a reason email keeps showing up on every list of highest-ROI marketing channels. It works. Most importantly, it’s not just for big companies with sophisticated systems,...
If I could go back to the beginning, to the moment I first contemplated how to grow a marketing business, I wouldn’t read more books or watch more webinars. I would spend less time studying the competition. I wouldn’t even really worry about what services to offer. If...
Conversion Optimization Strategies for Local Service Websites The thing most local businesses forget is that traffic doesn’t mean anything. Not really. What matters is what the visitor *does* when they arrive. I’ve seen this happen a dozen different ways. You run a...
What Is Direct Marketing and Why Does It Matter Today? What is direct marketing? At its core, direct marketing is pretty simple concept. It consists of any campaign that goes straight to the consumer without relying on third-party media or some other form of...
