In 2003 Michael Lewis wrote Moneyball, a controversial book at the time, which accurately predicted the rise of analytics as a key element of building a highly performing baseball team. Since then, attributing player value through data has become commonplace across...
During the major league baseball post season in 2022, viewers were treated to something decidedly creepy. A woman, standing in the front row behind home plate stared out toward the game with a large and disquieting grin on her face. For the entire game. The...
Pay-Per-Click PPC advertising is a digital marketing strategy that focuses on driving traffic to websites through paid ads. But in this case, rather than paying for exposure (impressions) as with other digital marketing channels, within this model, advertisers pay a...
