In 2003 Michael Lewis wrote Moneyball, a controversial book at the time, which accurately predicted the rise of analytics as a key element of building a highly performing baseball team. Since then, attributing player value through data has become commonplace across...
As an independent restaurant that’s focused on growth, it can be tough to define which marketing tactics will drive the most immediate and long-term benefits. What’s more, in the face of national brands and regional restaurant groups that wield a variety...
The insurance industry is undergoing significant changes, driven by technology, and a dynamic market that has seen new products, evolving customer expectations and economic conditions. As, across various insurance lines there’s a shortage of available coverage and a...
Post-pandemic, it was difficult to know when, or if, we would see a return to the kind of in-person events that provided a foundation for local businesses to connect with their target audiences. However, with 65% of businesses (worldwide) reporting that they increased...
As new technologies continue to flood the marketing landscape (especially through the A.I. impact) Performance Marketing continues to shape the way brands engage with their communities, transforming the dynamics of interaction. Unlike traditional advertising, here...
During the major league baseball post season in 2022, viewers were treated to something decidedly creepy. A woman, standing in the front row behind home plate stared out toward the game with a large and disquieting grin on her face. For the entire game. The...
