Launching a new strategy and improving marketing ROI requires a deliberate effort to drive ongoing improvement. Whether your primary goal is brand engagement, leads or e-commerce transactions, the success of your marketing strategy lies beyond the initial build. True,...
To begin our discussion of Marketing Analytics, let’s start with an analogy. Imagine you decide to open a produce stand at a busy farmer’s market. Your value proposition? You sell the absolute best organic produce that can be purchased within a 50 mile...
The question is, how will the changes of Project Magi influence the way marketers utilize Search, engage with consumers and influence positive marketing outcomes. As more information continues to rollout regarding Project Magi, it has become clear that the project is...
