Pay-Per-Click PPC advertising is a digital marketing strategy that focuses on driving traffic to websites through paid ads. But in this case, rather than paying for exposure (impressions) as with other digital marketing channels, within this model, advertisers pay a...
Launching a new strategy and improving marketing ROI requires a deliberate effort to drive ongoing improvement. Whether your primary goal is brand engagement, leads or e-commerce transactions, the success of your marketing strategy lies beyond the initial build. True,...
Remember the time when lead generation was all about cold calls and trade shows? Well, that’s ancient history. The future is now, and it looks nothing like the past. 2024 Lead Generation Trends are shaping up to be a thrilling rollercoaster ride of AI-powered...
If you’re a business owner or marketer who has ever felt like their best efforts at crafting powerful marketing messages fail to resonate with your target audience, this article is likely to help provide a path to improvement. Wondering how to connect deeply and...
At the risk of going heavy handed on analogies, it feels natural to compare the lead generation process to fishing. As a business owner or marketer, you develop your game plan, then cast your line into the digital ocean hoping for a bite. Too often it can feel like a...
Lower Marketing Costs: It Begins with Budget Allocation Effectively allocating marketing budgets across the various channels is one of the biggest challenges a company can face when trying to lower marketing costs. Navigating complex multi-touch marketing landscapes...
