Why the Ideal Customer Profile Is More Important Than Ever And what it takes to define it accurately in a privacy-first, post-cookie era In January 2020, Google triggered a seismic shift in the marketing world by announcing plans to phase out third-party cookies....
Pay-Per-Click PPC advertising is a digital marketing strategy that focuses on driving traffic to websites through paid ads. But in this case, rather than paying for exposure (impressions) as with other digital marketing channels, within this model, advertisers pay a...
A fractional CMO, is like a part-time, outsourced marketing mastermind. Think “C-suite expertise, on-demand.” In other words, instead of recruiting, interviewing and hiring somebody who carries a full-time salary, you pay for their time incrementally,...
Launching a new strategy and improving marketing ROI requires a deliberate effort to drive ongoing improvement. Whether your primary goal is brand engagement, leads or e-commerce transactions, the success of your marketing strategy lies beyond the initial build. True,...
The Definitive Guide To Call To Actions (CTAs) Definition and Purpose CTAs Call To Actions (CTAs) are pivotal elements in digital marketing campaigns, strategically placed to prompt immediate responses from the audience. Their purpose is to guide users through...
A Better Understanding of Key Performance Indicators (KPIs) in Digital Marketing What are KPIs? Key Performance Indicators (KPIs) are quantifiable metrics that help businesses evaluate their success in reaching specific objectives. In digital marketing, KPIs...
