PPC: PAY-PER-CLICK MARKETING
SAASQL PPC EDUCATION
GLOSSARY OF CONCEPTS
LATEST CONTENT
From Google Ad Words to Google Ads: Mastering Paid Search on Google
Google Ad Words (Google Ads): A complete history, current trends and future developments of Google’s transformative marketing model.
Negative Keywords
Negative Keywords: Precision in Search Engine Marketing In the ever evolving landscape of paid search / PPC advertising, precision and relevance are paramount. One of the essential tools in the arsenal of digital marketers is the use of Negative Keywords. These...
PPC Keyword Match Types
SaasQL Marketing Education: Mastering PPC Keyword Match Types With PPC (Pay-Per-Click) advertising, understanding the nuances of keyword match types is crucial for reaching the right audience throughout the buying cycle and managing a limited budget. Choosing the...
How to Use SEO and Paid Search Together
How to Use SEO and Paid Search Together When it comes to building a Search strategy, businesses often find themselves trapped in a narrow mindset, fixated solely on either SEO or PPC as their go-to solution. Whether through in-house teams, or “specialist agencies”...