Marketing Terms to Know
Acronyms, Concepts & Jargon Decoded
GLOSSARY OF CONCEPTS
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What Is Direct Marketing? A No-Nonsense Guide to Strategy, Tactics, and ROI
What Is Direct Marketing and Why Does It Matter Today? What is direct marketing? At its core, direct marketing is pretty simple concept. It consists of any campaign that goes straight to the consumer without relying on third-party media or some other form of...
What Are Backlinks? A Complete Guide for 2025
What Are Backlinks, Really? What are backlinks? It’s a question nearly everyone asks when first diving into SEO. Think of them as digital votes of confidence. When one website links to another, it’s essentially saying, “Hey, this content is worth checking out.” Those...
What Is Structured Data? The Key to Showing Up in AI Search Results
What Is Structured Data and Why Does It Matter? One of the most common questions we hear at SaaSQL is, "what is structured data?" To put it simply, structured data refers to a specific kind of code that gets added to your website to help search engines and AI tools...
How Search Experience Optimization Is Fueling the New SEO
How Does Search Experience Optimization Impact Traditional SEO? Search engines no longer reward websites just for showing up. They reward those that satisfy users best. That’s the core of Search Experience Optimization (SXO). What began as a technical process focused...
AI Conversion Layer Defined: A New Standard in Marketing Performance
Definition: What Is an AI Conversion Layer? An AI Conversion Layer is the set of intelligent tools and automated interfaces that sit between website traffic and lead capture, designed to turn passive visitors into active prospects without requiring human intervention....
Topical Authority in 2025: How to Be the Source AI Trusts
Why Topical Authority Is the New Currency of AI Search Consumers aren’t searching like they used to. Google is no longer the starting point for everyone, and SEO strategies built around page rankings are hitting a ceiling. In 2025, a growing number of users are...
10 Ways to Define Your Ideal Customer Profile for Masterful Marketing
Why the Ideal Customer Profile Is More Important Than Ever And what it takes to define it accurately in a privacy-first, post-cookie era In January 2020, Google triggered a seismic shift in the marketing world by announcing plans to phase out third-party cookies....
Smart PPC Advertising Tactics to Drive Growth
Unlock the secrets to boosting your local business with smart PPC advertising strategies that drive sales and maximize ROI. Learn more in our ultimate guide!
How a Fractional CMO Can Launch Growth Efficiently
Elevate your business with a Fractional CMO, the savvy solution for strategic marketing leadership without the full-time cost. Discover how today!
Marketing ROI: Improving Results Through Course Corrections
Uncover the power of generative AI SEO. Boost rankings and user experience with advanced AI tools in our comprehensive and insightful guide.