Marketing Terms to Know
Acronyms, Concepts & Jargon Decoded
GLOSSARY OF CONCEPTS
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AI Conversion Layer Defined: A New Standard in Marketing Performance
Definition: What Is an AI Conversion Layer? An AI Conversion Layer is the set of intelligent tools and automated interfaces that sit between website traffic and lead capture, designed to turn passive visitors into active prospects without requiring human intervention....
Topical Authority in 2025: How to Be the Source AI Trusts
Why Topical Authority Is the New Currency of AI Search Consumers aren’t searching like they used to. Google is no longer the starting point for everyone, and SEO strategies built around page rankings are hitting a ceiling. In 2025, a growing number of users are...
10 Ways to Define Your Ideal Customer Profile for Masterful Marketing
Updated 4/11/2025 Why the Ideal Customer Profile Is More Important Than Ever And what it takes to define it accurately in a privacy-first, post-cookie era In January 2020, Google triggered a seismic shift in the marketing world by announcing plans to phase out...
Smart PPC Advertising Tactics to Drive Growth
Unlock the secrets to boosting your local business with smart PPC advertising strategies that drive sales and maximize ROI. Learn more in our ultimate guide!
How a Fractional CMO Can Launch Growth Efficiently
Elevate your business with a Fractional CMO, the savvy solution for strategic marketing leadership without the full-time cost. Discover how today!
Marketing ROI: Improving Results Through Course Corrections
Uncover the power of generative AI SEO. Boost rankings and user experience with advanced AI tools in our comprehensive and insightful guide.
What Is A Call To Action? The Definitive Guide to CTAs
The definitive guide to mastering the Call to Action. Techniques, use-cases, and examples that will help improve your next marketing campaign.
Key Performance Indicators (KPIs): A Critical Measurement in Digital Marketing
Key Performance Indicators (KPIs) are quantifiable metrics that help businesses evaluate their success in reaching specific objectives.
From Google Ad Words to Google Ads: Mastering Paid Search on Google
Google Ad Words (Google Ads): A complete history, current trends and future developments of Google’s transformative marketing model.
Account Based Marketing (ABM): An In-Depth Look at Strategies, Examples, and Impact
Account based Marketing (ABM) is a targeted, precision-focused approach that reshapes how businesses interact with their most coveted clients.