Marketing Terms to Know
Acronyms, Concepts & Jargon Decoded
GLOSSARY OF CONCEPTS
LATEST CONTENT
What Is A Call To Action? The Definitive Guide to CTAs
The definitive guide to mastering the Call to Action. Techniques, use-cases, and examples that will help improve your next marketing campaign.
Key Performance Indicators (KPIs): A Critical Measurement in Digital Marketing
Key Performance Indicators (KPIs) are quantifiable metrics that help businesses evaluate their success in reaching specific objectives.
From Google Ad Words to Google Ads: Mastering Paid Search on Google
Google Ad Words (Google Ads): A complete history, current trends and future developments of Google’s transformative marketing model.
Account Based Marketing (ABM): An In-Depth Look at Strategies, Examples, and Impact
Account based Marketing (ABM) is a targeted, precision-focused approach that reshapes how businesses interact with their most coveted clients.
OTT Advertising: The Impact of Television & the Value of Programmatic
OTT Advertising: A comprehensive guide, helping local businesses utilize this powerful evolution of traditional television advertising.
How Social Media Algorithms Work
Mastering Social Media Algorithms: Everything You Need To Know Understanding How social media algorithms work begins by understanding what they're attempting to achieve. At their core, they are complex systems designed to determine the content users see on their...
Title Tags: A Critical Element of On Page SEO
Mastering Title Tags: Where SEO Improvement Begins Title tags are an essential element of on-page SEO (Search Engine Optimization) and play a significant role in determining a website's search engine rankings. A title tag is an HTML element that specifies the title of...
Negative Keywords
Negative Keywords: Precision in Search Engine Marketing In the ever evolving landscape of paid search / PPC advertising, precision and relevance are paramount. One of the essential tools in the arsenal of digital marketers is the use of Negative Keywords. These...
Social Media Feeds
Understanding Social Media Feeds In the contemporary digital age, social media has become an integral part of our daily lives. One of the key components of social media platforms is the Social Media Feed. This feature serves as a central hub where users can view,...
PPC Keyword Match Types
SaasQL Marketing Education: Mastering PPC Keyword Match Types With PPC (Pay-Per-Click) advertising, understanding the nuances of keyword match types is crucial for reaching the right audience throughout the buying cycle and managing a limited budget. Choosing the...