Post-pandemic, it was difficult to know when, or if, we would see a return to the kind of in-person events that provided a foundation for local businesses to connect with their target audiences. However, with 65% of businesses (worldwide) reporting that they increased...
At the risk of going heavy handed on analogies, it feels natural to compare the lead generation process to fishing. As a business owner or marketer, you develop your game plan, then cast your line into the digital ocean hoping for a bite. Too often it can feel like a...
