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Latest Articles
Maximize ROI with Cross Channel Marketing Attribution
In 2003 Michael Lewis wrote Moneyball, a controversial book at the time, which accurately predicted the rise of analytics as a key element of...
Independent Restaurant Marketing vs. Franchises
As an independent restaurant that's focused on growth, it can be tough to define which marketing tactics will drive the most immediate and long-term...
How Personalization is Driving Insurance Marketing Strategy
The insurance industry is undergoing significant changes, driven by technology, and a dynamic market that has seen new products, evolving customer...
Critical CRM Strategies for Lead Generation and Nurturing
Imagine turning every customer interaction into a lead generation opportunity. That's the power of CRM Strategies for Lead Generation. We're about...
Smart Event Marketing to Boost Your Brand
Post-pandemic, it was difficult to know when, or if, we would see a return to the kind of in-person events that provided a foundation for local...
How A.I. is Redefining Performance Marketing For Local Businesses
Performance Marketing For Local Businesses As new technologies continue to flood the marketing landscape (especially through the A.I. impact)...
FOR PROFESSIONAL MARKETERS
How a Fractional CMO Can Launch Growth Efficiently
A fractional CMO, is like a part-time, outsourced marketing mastermind. Think "C-suite expertise, on-demand." In other words, instead of recruiting,...
How to Start a Digital Marketing Agency That Succeeds Where Others Fail
How To Start a Digital Marketing Agency Last week, we were asked to really define how to start a digital marketing agency these days. Specifically,...
From The Beginning: How to Start a Freelance Marketing Business
For many former media sales people, or advertising agency executives one core fantasy tends to hover just out of reach: building something for...
LOCAL MARKET INSIGHTS
New York Economic Report
NEW YORK ECONOMIC REPORT: CONSUMER, BUSINESS & FINANCIAL DATA New York is a state with a strong and diversified economy, with a number of major...
Connecticut Economic Report
CONNECTICUT ECONOMIC REPORT: CONSUMER, BUSINESS & FINANCIAL DATA Connecticut is a state with a strong and diversified economy, with a number of...