What is the Impact to Local Businesses When the Fed Cuts Rates? When the Federal Reserve lowers interest rates, it doesn’t merely move markets or stimulate the economy, it fundamentally shifts consumer behavior. Loans become cheaper and credit becomes more readily...
Consumer Research Techniques- The Foundation of Local Business Marketing 1. What Questions Are Your Customers Really Asking? Tools like AnswerThePublic help uncover the exact language customers use when researching products or services. Enter any topic, and...
How Small Businesses Can Use AI to Personalize Email Campaigns and Drive More Leads There’s a reason email keeps showing up on every list of highest-ROI marketing channels. It works. Most importantly, it’s not just for big companies with sophisticated systems,...
If I could go back to the beginning, to the moment I first contemplated how to grow a marketing business, I wouldn’t read more books or watch more webinars. I would spend less time studying the competition. I wouldn’t even really worry about what services to offer. If...
Conversion Optimization Strategies for Local Service Websites The thing most local businesses forget is that traffic doesn’t mean anything. Not really. What matters is what the visitor *does* when they arrive. I’ve seen this happen a dozen different ways. You run a...
What Is Direct Marketing and Why Does It Matter Today? What is direct marketing? At its core, direct marketing is pretty simple concept. It consists of any campaign that goes straight to the consumer without relying on third-party media or some other form of...
What Are Backlinks, Really? What are backlinks? It’s a question nearly everyone asks when first diving into SEO. Think of them as digital votes of confidence. When one website links to another, it’s essentially saying, “Hey, this content is worth checking out.” Those...
Why do so many freelancers feel stuck—no matter how talented they are? From freelancer to founder—for many people who’ve deployed their individual expertise into a lucrative side-hustle, there remains one persistent question: what has to change in order to stop...
What Is Structured Data and Why Does It Matter? One of the most common questions we hear at SaaSQL is, “what is structured data?” To put it simply, structured data refers to a specific kind of code that gets added to your website to help search engines and...
Why Creating AI SEO Content Requires a Different Approach Search behavior is changing fast. More people are asking questions directly to AI tools like ChatGPT, Bing AI, and Google’s Search Generative Experience (SGE) instead of typing traditional search queries into...
